- The act of fitting components together.
- A group of people gathered together around a common purpose or message – a rally, a forum or an audience.
Assembly was formed by converging best-in-class teams at Edelman to lead U.S.-based public relations, digital, social, measurement and creative on behalf of Microsoft. Assembly offers a tightly integrated storytelling machine working across a variety of Microsoft properties from Xbox to Microsoft Stores and the Microsoft central marketing group. We work in lockstep with Edelman in more than a dozen countries worldwide to create unique, award-winning programs.